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FAW Xichai qianhengrong: sharpening swords for many years is only for today's "ice breaking"

FAW Xichai qianhengrong: sharpening swords for many years is only for today's "ice breaking"

China Construction Machinery Information

. In the first half of the year, the dust on the market was settled, and the winter was not over, adding another layer of chill. For Wuxi Diesel Engine Plant of FAW Jiefang Co., Ltd. (hereinafter referred to as Xichai), it seems that the chill of the industry has not invaded its muscles and bones. Judging from the market performance in the first half of 2015, Xichai should have learned how to move forward in the cold

just as the judgment of the US financial crisis affecting Chinese enterprises seven years ago, Qian Hengrong, the director of Xichai, has a clear understanding of China's automobile market under the new normal economic situation. In the first half of 2015, the sales volume of heavy trucks was fixed at 390000. "The market of the medium and heavy truck industry has declined. For the first time in so many years, it has declined by more than 30%." Qianhengrong clearly knows the severe market situation highlighted by these figures. However, over the years, the high-end film blowing quality of Xichai has won the favor of high-end commodity packaging to reserve energy and cultivate internal skills, which is starting the "ice breaking journey" in 2015

practice internal skills hard and spend the "cold winter"

what is Xichai doing under the bad market conditions? Qianhengrong said in an interview that under the condition of micro growth in the market, Xichai will take sustainable development as its main strategic goal. This is a wise move. So, as a national brand, how can Xichai achieve this strategic plan? Qianhengrong elaborated from four aspects

first, adjust the product structure. In the new market environment, the national requirements for green environmental protection are becoming increasingly stringent, and the upgrading of vehicle emissions is imperative. Xichai has actively responded to national requirements, accelerated product R & D and storage, continued to launch high-tech and high-quality products, and performed outstanding competitiveness in the highly competitive market. Seizing the opportunity of national launch of new products such as Jiefang J6 "pilot version" and jh6 "world-class heavy truck", Xichai continues to expand its market influence. At the same time, through the docking of the product design process, Xichai has improved the matching performance of the engine and the whole vehicle, and further enhanced the competitive advantage of the product. In the first half of this year, Aowei 11L engine maintained a leading position in the same displacement with a market share of 45.5%. The sales volume of Xichai HENGWEI 4/6dld model increased by 259% year on year. The competitive advantage and profitability of the product were further enhanced, and the operation quality and operation efficiency were improved simultaneously

second, adjust the market layout. In the face of challenges, Xichai took the initiative to seize the opportunity and timely adjust and optimize the market layout according to the changes of user needs. On the basis of paying attention to the vehicle market, Xichai started to lay out the non Road market three years ago. Taking advantage of the combination of technology and services, Xichai aims at potential sectors such as harvesters, tractors, small loaders and power units to cultivate new market growth points, and successively obtains batch orders. The monthly sales volume increased by 8.4% year-on-year. New breakthroughs have been made in the sales of forklifts, small loaders, medium and large tractors, medium-sized green storage machines, fixed units and other fields. At the same time, Xichai further optimized the market response process, improved the marketing service level, and then improved the order success rate

third, talent team building. Qianhengrong said that although many enterprises are downsizing personnel and Xichai has also reduced the number of personnel recruitment in recent years, it has paid more attention to the construction of talent team. At present, it still maintains the annual recruitment of outstanding graduates from key universities, constantly complements the talent pool and completes the construction of talent team

fourth, quality cost control. All the efforts of the enterprise are aimed at raising the final benefit and cultivating a batch of new material theme features. Under the severe market situation, Xichai diesel takes the construction of an effective mechanism as the key point, aiming to maintain the stability of the overall economic benefits when the "total" drops. According to qianhengrong, Xichai has established and implemented a quality traceability system, and the loss of "Three Guarantees" has decreased year by year. At the same time, Xichai is currently participating in the selection of the "National Quality Award" and is determined to win this award with its excellent product quality and excellent management system

independent innovation meets the new normal

"Internet +" is becoming a new outlet. Promoting the integration of mobile Internet, cloud computing, big data, logistics, etc. with modern manufacturing industry is a new idea of national top-level design. Qianhengrong believes that the development of "Internet +" is a major trend, and Internet is also a tool. If China's manufacturing industry can effectively use this "tool" to improve itself, it will certainly win a big breakthrough in the future

Xichai chooses to follow the trend. "Innovation is one of the core driving forces for the continuous development of Xichai. Innovation is not a simple thing. We need to make many attempts to use a 0.05/1000 precision square level for alignment and efforts." Qianhengrong stressed that the application attempt of Xichai in the aspect of intelligence has never stopped. Intellectualization is based on the integration of informatization and industrialization. Xichai has explored and applied informatization from product research and development to product manufacturing, service and management. Only with a good information foundation can we better promote intelligence. For Xichai, the application of intelligence is reflected in many aspects. The logistics intelligence in the plant is one of the application cases, such as automatic identification, automatic transmission, etc. Qianhengrong believes that all intelligent applications are based on intelligent analysis of demand. First of all, we should understand the needs of customers and provide solutions for sales, after-sales service and vehicle products through big data analysis of customers

when there are too many oxide skins, qianhengrong judged that under the current new normal, the sales volume of heavy trucks in 2015 may fluctuate between 10000; The medium and high-end light trucks in the light truck market will develop rapidly, and the product competition will be further fierce. In such a situation, Xichai improves its product competitiveness through continuous innovation. At present, the Aowei products matching the Jiefang J6 pilot version have reached a super long oil change cycle of 100000 km. The power increase means that the transportation efficiency is further improved. In addition, Xichai FCB braking system shortens the braking distance through reverse power and improves the vehicle safety performance. At the same time, a new generation of 13L engine products independently developed by Xichai diesel will be launched in the near future to help upgrade the power of new generation trucks

"technological innovation is the foundation of all innovation. Only with technological innovation can there be management innovation, business model innovation, etc. innovation is not a matter of shouting slogans. In 2014, Xichai launched five mechanisms to encourage innovation to promote the innovation and development of enterprises themselves, and hopes to truly create a cultural atmosphere to encourage innovation through this initiative." Qianhengrong said

as a sentimental independent brand enterprise, Xichai is one of the forces to realize made in China 2025. Factory director qianhengrong expressed his views: "the development of China's independent brand enterprises still needs to be done step by step. Some so-called 'overtaking at corners' are not desirable. We still need to seriously study the most basic things." At present, Xichai is formulating the 13th five year plan, among which intelligence is one of its priorities. Qianhengrong believes that, on the one hand, a solid foundation is the basic condition for development; on the other hand, it is talent and innovation

as for the future development direction, factory director Qian Hengrong explained his ideas in four sentences: "digest excess capacity", "improve operation quality", "improve system capability" and "create high-end brands". The clear and powerful expression outlines the development direction of Xichai in the new market environment. The clarion call for strengthening national enterprises and making national brands has been sounded. With a solid attitude, steady pace and innovative spirit, Xichai is forging ahead towards the dream of "becoming a Mercedes Benz and BMW in the engine industry"

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